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LinxJinx – The Inbound
Links Encyclopedia
Do you feel your site is suffering from Linx Jinx – not
having enough quality inbound links? This encyclopedia is for you; it (tries to)
delve into the various tips and tricks using which you can get high quality
inbound links to your web site.
Tools & Tips for
Getting Quality Inbound Links
Getting high quality links is not easy. You might say,
“But I can pay for the links and get them easily.” Yes, you can pay and get
good inbound links, but these cost money (sometimes a lot of it), and search
engines are constantly trying to devalue paid links – implying that these
might not be a great long term investment. We all know that organic quality
links are the best long-term investment, but it can be devilishly difficult
to get them. Or is it?
When I started my childish attempts at getting back-links
almost a year ago, I almost gave up after a few days because I was convinced
that you either had to be a big company with a lot of resources, an A-list blogger,
or had such a unique web resource that people would simply love to link to
it. Thinking back, even today I feel that I was not entirely wrong in my
conviction. But what has changed in my thinking today is that I feel there
are smart & creative ways for small guys like me to get good back links,
with limited resources and for a web site that has nothing earth-shaking to
offer. I might not be able to get hundreds of links that the large sites with
resources or A-list bloggers get, but I realized that I don’t really have to
in order to succeed in the web traffic game.
I have put down all the ideas I came across in my
researches in this regard; for completeness sake, I have included concepts
such as paid links as well – I might not think they are great, but there are
many experts around the web who feel that paid links works. Who am I to say
they are wrong!
I hope this list is useful to you.
I’d like to continue updating this section with any new
strategies I come across; if you feel there are ideas that could be included
here, please let me know by sending a note to [narsi]REMOVE@REMOVE[esource].REMOVE[in]
(remove [] & the words REMOVE). All ideas that are included here will be
duly credited with – what else - a link to your preferred site
Formally, this page is licensed under the GNU Free
Documentation License. Informally (though not precisely) it means you are
free to take any or all the contents from this page for personal,
professional or whatever other purposes you wish to use them. I’d request you
to give a link to this page. Note the word “request” – I’m just trying to
follow what I have put down below viz., if you request someone to give
a link, they are more likely to give it to you than if you had put that as a pre-condition.
Let me see if this hypothesis is correct J
Note: The ones I have marked ***** are some of the most
important for search engine rankings, in my opinion
Getting Inbound Links –
Smartass Ideas, Tools, Strategies and More
- ***** Focus on getting links from authoritative sites
– by far, this is the most important method to get valuable inbound
links. Not just according to me, even experts at Google such as Matt Cutts
have acknowledged that the value is very high for links from expert and
authority sites that are related to your domain.
- What are authority sites? Well, let’s get it
from the horse’s mouth: The PageRank formula of Google, which is its
cornerstone, was derived from a research paper in which the authors,
Bharat and Mihaila, define an authority site in the text below:
"We believe a page is an authority on the query topic if and only
if some of the best experts on the query topic point to it. Of course
in practice some expert pages may be experts on a broader or related
topic. If so, only a subset of the hyperlinks on the expert page may be
relevant." (thanks to this
post on How to Build an Authority Site from Idea Marketers)…So, in
essence, authority sites are those that experts in a field refer to,
from their sites.
- Getting a few links from authority sites is much better
than getting gobbles of links from low quality sites. You will be
surprised to see sites with 10 back-links from high quality sites
outperforming sites having thousands of back-links from random sites.
But it is only natural that search engines have started discriminating
back-links based on quality. And it will be even more so in future, as
link spamming increases.
- Now the crucial question: what is the best method to
make authority sites give links to you? The answer, not surprisingly,
is simple: Make your site an authority site. Having an authority site
makes everything better for you. It is a great link-bait, it is easier
to convince others to give links to you when you send a request to
them, and best of all, your site will become stronger with every
passing day for your domain.
- Tips and strategies to make an authority site with
minimum resources: If you are Time Warner, it is not difficult to
make an authority site on any topic – throw a few million dollars and
you have it. But as an entrepreneur with minimum resources, how do you
do it? In order to answer this question, let’s look at the components
of an authority site:
- Loads of content - > lots of sections and pages for
the domain
- Interactivity - > highly trafficked blogs &
message boards…
- Regular content updates - > regular content
updates, news, expert opinions
- Recognized as a definitive site in your field
When you look at the above list,
it becomes rather clear that it is very difficult, if not downright
impossible, for a small entrepreneur to build an authority site in a broad
area. That is, if you intend to build an authority site on “Music,” just
forget it. You have lost the game even before you started. It is essential
that you choose a theme that is reasonably narrow and yet has a large enough
audience. Instead of “Music,” how about Indian Classical Music, if you happen
to be an Indian and have a good idea of the domain? Similarly, instead of the
broad topic “Travel,” how about “Travel
Technology,” if you happen to be a travel technology professional? Spend
enough time in choosing a niche that is (a) useful, (b) has relatively few
authority sites, and (c) has a large enough audience. Other tips for
authority site building for small entrepreneurs:
- If your site is built around addressing a pain
point, it can grow much faster. For example, I wish to make LinxJinx
an authority on building inbound links. My expectation is that this
theme, because it tries to address a major pain point, could enable
this section to grow much faster.
- If the main theme of your site invokes passion or
similar feelings, the growth can be even better. Some examples of
themes that involve “passion” are: Open Source / Free Software, Energy
Independence / Alternative Energy, Gaming & Gaming Gadgets,
Sports…I doubt if link-building is as passionate a topic as Open
Source for instance, but it is a hotly discussed & debated topic
all over the web, so it could have some “passion” value…
- If you find the topic discussed in many places
online, but only in a one-off and disjointed way, it could be a
great topic for you to start an authority site. I find that getting
links is a topic that thousands of blogs and web sites are discussing
everyday (and many of the inputs are really excellent, as can be seen
from links given to various posts in this page), yet there is no
central hub that discusses only link-building. But this is the
most important criterion for search engine ranking and to any online
business success! I’m hoping LinxJinx becomes a hub for link-building
info over a period of time.
- Make sure you provide links to all sorts of online
tools and assistance that are relevant to your domain. If your
theme tries to address a pain point, it is most likely that there will
be a number of tools and widgets required for solution to the pain area.
Be on the lookout for these tools constantly and provide links to the
same. This is a rather simple job that requires a good knowledge of
the types of tools relevant for your domain and a habit of constantly
on the prowl to collect such inputs. For example, link-building
requires search for and identification of a number of directories,
authority sites, eZines etc. I plan to provide separate sections soon
at LinxJinx where I will aggregate links to these web resources,
hopefully customized to various domains and industries.
- Web resources for authority site building - An
interesting post from Net Business Blog: How
To Make Google Think You Have An Authority Site – some resources
for building authority web sites – Building your Own
Authority Websites – Online Web Consultants, Are
You an Authority? - A Case Study, from Affiliate Marketing Diary; How
to Build an Authority Site by Brandon Hall @ Idea Marketers, Creating
& Succeeding with an Authority Site – an excellent, detailed guide
– from Web 2 Traffic Secrets (PDF)
- Now read this interesting
post from Net Business Blog and you will know why creating
authority web sites might not be as difficult as one might think:
"I found a gold mine of a niche. This niche captures over 10% of
the US market. Its market value is over $500 million and growing. It
has good affiliate programs that pay out fairly well. But what’s
really great about this niche is the top rankings are filled with
commercial sites. Why is this so great? Well, Google hasn’t found an
information webpage that it wants to rank consistently. According to
Google, there are no experts, just stores."
- OK, now you have an authority site, how do you go
about getting links from other authority sites? – This can be both organic
and inorganic. Organic links, considered to be most valuable from a
search engine point of view, happen over a period of time as more and
more authority sites discover you and provide links to relevant
sections of your site. Inorganic link building happens when you
undertake extra efforts to get more links to your site. While inorganic
links might arguably have less value, especially if it is obvious to a
search engine that these have links been obtained rather than given,
they still have good value. And if you are smart enough in getting
inorganic links from authority sites over a sustained period of time,
in a gradual manner, these links could be considered on par with
organic links, simply because there is no way a search engine would be
able to figure out that these have been obtained through requests. It
is my personal opinion that search engines will give almost the same weightage
to authority links be they organic or inorganic, because your site has
to be really good for it to get links from those sites. We will take
each of the two types of authority link-building – organic links and
inorganic links.
- Organic Links – Never believe in the theory
“build it and they will link,” even if your site is the greatest site
of its kind in the world. Yes, organic link-building implies that folks
link to you on their own, without your explicitly requesting them to
do so, but even here being pro-active matters a lot. Accelerating
organic link-building can be done by looking at three aspects: (1)
Getting more authority site owners to visit your site, (2) Presenting
your site in such a way they feel the urge to link to you, (3)
Facilitating their linking to you
- Getting authority site owners to visit your site –
Using the knowledge of your domain, identify places on the web
where other authority site-owners are most likely to visit – message
boards, blogs, ezines etc., and make yourself prominent in these
sites by valuable contribution.
- Site presentation – Make sure that the words
you use, titles and pictures and the rest project your site as an
authority site. For heaven’s sake you don’t have to mention “I’m am
authority site on travel technology” (J)
, but if you project the command of your subject in a
professional manner on the site, it will impress other experts as
well. And it is always useful to add a subtle line “If you find this
site useful, perhaps you might want to link to us?” at a prominent
location on each page.
- Facilitating link-building – Add simple
widgets like “mail this URL to my email/ send it to a friend,” “Add
this page to your bookmarks” etc. These enable people to have your
site in their mail or bookmarks where they can access it easily
later. Having your link in their mail-box or bookmarks also
constantly reminds them about your site, which might prompt them to
add it to their site earlier than otherwise.
- Inorganic Links from Authority Sites – This is
in theory a rather straightforward process – identify authority sites,
providing an incentive for them to link to you, and requesting them to
provide a link. In practice however, it rarely works out that simple.
Each of the stages – viz., identification of authority sites,
formulating and implementing incentives for those sites to link to
you, and the actual request for link – needs to be done with a good
amount of meticulousness and planning.
- Identification of Authority Sites – Even
before you identify authority sites, make a logical categorization of
your domain. If you are building an authority site on boats, some of
the logical categories could be: boat design & manufacturing,
boat parts, boat maintenance & repair, types of boats etc.
Typically, for niche areas such as these, you should be able to
identify about 10 sub-categories at the first level. Each of these
categories should be divided into further sub-categories. For
instance, boat maintenance & repair could be further divided into
boat protection, boat maintenance companies, boat maintenance
materials, trends in boat maintenance etc. Depending on the domain,
you might be able to have 5-10 sub-categories for each category,
which means you could have 50-100 topics under your main theme. This
exercise appears academic, but it is not. Please make sure you do
this exercise as soon as you start working on your authority site.
Once you have these sub-topics in place, you should be able to
identify authority sites for each of the sub-topics. You might not be
able to get great sites for every of the 50 topics, but if you do a
meticulous job, you will typically have around 200 sites in all, which
could be considered authority sites or close to being authority sites
for their respective sub-topics. The actual process of identifying
directories will involve using relevant key words in search engines,
looking at directories for the topic or sub-topic and looking at the
links provided at authority sites. Allocate a reasonable amount of
time to identify these sites (could be about 50 hours of work). Web
resources: Debra Mastaler has some
thoughts on identifying authority sites, at this post. She
suggests using Google Directory, Technorati search with the sites
ranked by authority and Wikipedia External Links section.
- Formulating & implementing incentives for the
authority sites to link to you – This is the toughest part of the
job. Authority sites, by definition, are definitive sites, and as
such will be very choosy about whom they will provide links to. The
best incentive you can provide an authority site to link to you is to
make your site (or a part of your site) irresistible to the authority
site. How can you do this? If your site is a really unique site and
provides exceptional value, this alone could be enough of an
attraction. But what if your theme is not so unique – in this case,
it is best to try to build each of the main sections in such a way
that each is truly exceptional. Let me give an example. If your site
is on boats, it is probable that to a site that is an authority on
boat engines your site overall might not appear so irresistible,
simply because they might not be able to relate to the boat industry
as a whole. But if you had built the Boat Parts category really well,
this part could appear very appealing to the boat engine site.
Essentially, you are creating multiple centres of excellence within
your domain. Is this appeal alone enough for authority sites to give
a link to you? Many times yes, but not always. Those few times,
giving a link back to them holds value to these sites as well, but
you might want to give a link to them at a suitable section in such a
manner than the link is truly useful to your visitors – rather than
giving it in a general links page. This will be more appreciated by
the authority site as well.
- Request for Link – This is the easiest part of
the three. The best way to request them is to send a polite email in
which you provide a brief but clear background about your site and how
it will add value. You then request the site owner to visit your site
and provide their feedback so you could use these for future
improvements. Mention your request for a back link towards the end of
the mail…if you had given a link to the authority site, mention it in
the beginning part of the mail, and also provide the URL where they
can see their link. After sending the mail, wait for a few days and
if you have not heard from them, send them a second request for their
feedback alone – don’t mention the back-link, not very explicitly at
least. If they don’t respond the second time round as well, you might
want to leave them alone for a few months before trying again. If
they respond with their feedback (but not a link), engage them
productively and make friends. Once you have got the relationship to
such a stage, getting a back link is not too far away!
- ***** Continuously write great articles & get
inbound links through popular media sites & ezines - This is not
easy and most people will feel it is not worth the effort, but that is
not so. While you will not see immediate benefits for the quality time
you spent in writing the article, a great article has exceptional
potential, both short and long term. It has a chance of making it to the
front page of Digg and giving your site loads of short-term inbound
links. If it is of great quality, it could become viral and provide you
more and more links. And if it is a topic that is of evergreen interest,
the link could stay on many high quality web sites for years to come –
just imagine the google juice!
- An avenue related to eZines is the article directory.
Most Internet marketers consider promoting link building by submitting
to article directories one of the best marketing strategies around. An
effective way to get links is to submit these high quality articles
to article repositories / sites like eZine Articles, Top 7 Business, Go Articles and other article
syndication sites which let you upload your original material,
including your short bio and link to your website. Not only will these
constitute good quality inbound links, you can also get a number of
relevant visitors to your site through these links. Other article banks
include: iSnare, Article Marketer, Article City, Idea Marketers, Netterweb & The Phantom Writers
- Never think that your web site cannot appear on a
CNN or Forbes…If you are willing to spend time researching a useful
and currently hot subject (example: alternative energy) and put across
a compelling article, it makes sense to mail a copy to the relevant
journalists from the top publications (in many cases you will find
their email addresses in the articles they write!). Yes, it is highly
unlikely that they will republish even a small portion of your article,
but they might make references to your article and web page; many of
these journalists also have popular blogs they author in which they
have much higher freedom to publish external content – so you can
readily imagine the amount of exposure your article and web site can
get, not to forget the google juice should your web page be mentioned
in the article at Forbes!
- It is important you balance quality and quantity
while writing & publishing articles – The benefits of having
very high quality articles published cannot be overstated – it has the
potential to exponentially increase your traffic and inbound
links. But I’d consider that writing a good number of articles of
good quality could be more important than writing too few articles of
very high quality, given the nature of the Internet where even great
content could simply lose out at times. If you are able to publish 3-5
articles of good quality a month (in which may be one could be of very
high quality), you might be able to derive benefits from both quality
and quantity.
- Make sure you derive all the benefits from
good–quality & high-quality articles – you might have
originally written an excellent article primarily for eZines and
article directories, but if it is so good, why don’t you popularize it
through other avenues? Participate actively in blog posts &
comments that are relevant to the topic and leave the link after your
contribution. Join discussion in forums and message boards and make a
mention of the article where relevant. Bookmark it in all the social bookmarking
sites. Add related web resources for your article (and if it merits
even a couple of more sections / pages of content) so that it has the
potential to become an authority page for that subject. If your article
happens to be on an interesting topic, perhaps it also makes sense to
make a Squidoo lens for the same?
- Write testimonials - Here's an interesting
strategy strategy for getting good-quality links (thanks to SpryDev post on inbound
links): Write a testimonial for a company whose products or services
you use. Let me testimonial sound true, don't make it squamish or
extravagant...a variation of this theme is writing free website reviews.
Some web sites include reviews of their business on their web site. Even
if they don't currently, they could be interested in including
interesting reviews in future. Write a good quality (but not very long -
500 words max) review about a web site that you particularly like. Send
your review to the webmaster of that site and request them to consider
it for publication. Also request them to consider publishing your web
site link at the end of it. Please make sure that you are requesting
them to add your link. Nobody likes to have this as a condition, even
though they know that you had written the review for the sake of the
link. If you had written a fair and useful review and requested them for
a link, most web sites owners would be glad to give you one, you don't
have them order them to do so - in fact ordering them to do so will
backfire in most cases.
- ***** Have a Bigg focus on Digg! - Let's put it
simply: a story that gets into the top 10 in Digg could get over 20,000
clicks and possibly over 200 links. Do we need to say more? But how the
heck does one get dugg many times to make it to the first page of Digg?
Well, while there are some who appear to go by the purist theory that if
you have a great news article it will get Dugg many times over in the
first few minutes and you will make it to the top page, we’d err on the
side of caution. Your article is most likely to get dugg many times in
the first few minutes if you have friends who are willing to digg it
very quickly. There are a number of web resources that guide you on how
to succeed while posting to Digg and other UGC (user generated content)
sites, we will just mention this – spend enough time finetuning your
title and the brief description you provide. See also a cool tool called
Headline Analyser
that will analyze your headline to determine the Emotional Marketing
Value (EMV) score.
- Even if you do not get to the front page of Digg, if
your web page has a link from Digg, it’s good because Digg has a lot of
“google juice.” So write excellent news items or opinion items and
submit them to Digg (and Reddit and StumbleUpon and Del.icio.us and…)
continuously.
- Some of the topics that have excellent Digg value –
Sensational news, computers and gadgets launches related news,
controversies (especially in the computers and Internet industry),
hacks and computer / software tricks…
- Other related User Generated Content sites you will
want to consider are: Reddit, Shoutwire, NewsVine, NowPublic, Slashdot (for tech news), Netscape
- Related web resources: How Not to be
Buried on Digg – Search Engine Land, Digg
Cliques: Friends, Fans and Succeeding on Digg – from The Google
Cache, 10
Secrets to Marketing with Social News Sites - Digg, Reddit, StumbleUpon
and more – from Small Business Hub; 10
Steps to Guarantee You Make the Digg Front Page – from SEO BlackHat
blog post - you might not wish to not follow these recommendations word
for word, but you will see neat little gems of wisdom on which to draw
upon.
- Use group & community sites such as Yahoo
Answers, Google Answers & Google Groups in an optimal manner.
These sites are from the biggies and they get tons of visitors everyday.
This means that if you take the time and effort to continuously answer
questions well at these sites (and add a link to your site where
suitable), these mega-community sites could drive a lot of traffic to
you – and some links in the process. I’m not sure if having links at
these sites are valuable in themselves, because most of them have the rel=no
follow tags, but they could get you quality, valid links indirectly
- ***** Fill up your Web site with information they
can’t live without (thanks to the Sprydev post on making your site
irresistible). "The best way to encourage great links is by
making your Web site the finest source of information available on the
Web. Become an authority. Fill up your pages with articles, blogs, FAQs,
and news people simply can’t live without. Make your link a “must-have”
to readers in your field."
- Message Boards – put your URL in your signature.
Make sure that you have different and relevant anchor texts. That is, if
you submit messages to multiple message boards and have your signature
in each, make sure that the signatures are different in each, else to a
search engine it might look like spam. Getting visibility from message
boards is an art in itself and if used well, can be the best method to
get visibility to your site – this is especially true for new sites.
Rather than doing a one-off promotional posting at message boards, you
might want to consider the following steps to make participation in
message boards a truly rewarding experience for you as well as the forum
members.
- Read the forum rules, and respect them. If the forum
explicitly states that you cannot include a URL or a signature at the
end of the post, please do not. You might just want to mention the name
of your site at the end of the post and some people might search for
your site on Google this way.
- Respond to messages that you have knowledge or expertise
in. Rather than trying to post a new message, with your link, you might
want to provide a high-quality and detailed response to any posts in
the message for which you feel you can contribute. This is sometimes a
better method than individual posts because existing /old messages
could be on pages with a better Google PageRank, while new posts will
be on new pages with no PR.
- Write something really useful, with lots of data
included preferably. Message board members love quality content and
data, because these are all chatty people who wish to take something
useful from a message board. Spend some time drafting your copy
(whether it is a new post or a response to another post) and do some
research to find out related web resources, secondary data, or latest
news on the topic and include these…this way, it becomes not just a
random post, but a useful article that people can read and forward. It
also ensures that many people read your post and could click on the
link to your site. If the topic of your discussion is really
interesting, the post could become one of the sticky posts in the
message board and could give you traffic and Google juice for months
and sometimes even years to come!
- ***** Using blogs to build links. Blogs are one
of the best ways to get many inbound links in a short span of time. Why
is this so? This is so because (a) blogs are quite personal in nature
and hence it is much easier to access the author of a blog than to
access the webmaster of a web site, (b) blogs make it very easy to
provide links to other blogs and posts, and (c) blogs thrive on having
posts that are opinions and theme-extensions of posts from other blogs.
There are a number of excellent resources that tell you how to build a
successful blog that gets gobs of links everyday – the key success
factor you will find is your willingness to spend time and effort in
cultivating relationships and interacting & contributing in a
valuable manner. If you are running a blog, make sure you learn how to
use tags, and plug them into Technorati.
- Having a blog on your site, and having it properly set
up to ping the blog update services, and with tagging for sites such as
Technorati, will get you one way inbound links every time you blog.
This is an especially strong way to get linkbacks since people who have
an interest in what you do will subscribe to your blog via RSS, and
people who subscribe to update services based on certain keyphrases
will know if you’ve written about something they’re interested in.
(thanks to the KickAss
Web Design post for this)
- Using trackbacks regularly in other blogs can get you a
good number of links over a period of 4-6 months. Some of the popular blogging
systems such as Blogger does not have the trackback facility but there
are workarounds.
- ***** Submit to web directories. Here is a list
of general topic web directories: Blue
Find, Gimpsy, Go Guides, JoeAnt, LookSmart, Open Directory, SevenSeek, Skaffe, This Is Our Year, Wow Directory, Yahoo Directory, Zeal, Buzzle,
Profit Choice, Best of the Web, UncoverTheNet, Web Beacon, V7N, Umdum,
Aviva, Rubber Stamped and Ezilon. There are many more such
directories - see also a list of directories you can submit to @ Directory Pages. Some blog
directories: Blog Topsites @ Blog Flux.
Make it a habit to continue digging up good directories for your domain.
See also this interesting article on how
to be sure about getting listed in web directories
- Submit news releases to press releases sites.
Some of the press release sites: EMediaWire,
BusinessWire, Free Press Release, I-Newswire, Market Wire, PR Newswire, PR, PR Leap, PRWeb, PR Urgent, PRWeb Direct, TheOpenPress, Pressbox UK, PR Free, OpenPress, Soft Press Release, PR 9, PR
Inside, PressAbout, Press Release Network, Press Booth, URL Wire, Web Wire
- Wikipedia link – if your page or site is an
authority at a topic, you can include your link in the “External Links”
section @ Wikipedia. It is true that Wikipedia has the “rel=nofollow” tags
for outbound links and thus your site won’t get any Google credits by
being listed at Wikipedia, but the indirect long-term benefits of being
listed at such an authority site are obvious. But just make sure that
your site is really good; else it is unlikely it will stay in Wikipedia
for more than a couple of days.
- Do a page on Squidoo. Spend time in developing a Squidoo lens. The temptation is just
to put your site link and description and you might start off with that,
nothing wrong, but start developing your lens to much higher levels soon
so that it becomes a real authority for your domain. Squidoo has a lot
of weight at Google, so having a great resource at Squidoo could mean a
lot more than having that resource in your own site!
- Never hesitate to give a back link to a site you find
useful. Giving links to useful resources embedded in your article
makes your readers happy, sometimes even makes the search engines happy
and most important, makes the owner of that web site or blog happy. This
was originally what hyperlinks were intended for, and these are the
types of links that search engines respect and value. Well, it never
hurts to inform the owner of the web site that you have given a link to
his/her web resource – if it is a blog post link to another blog post,
the owner can get automatically informed about a link. Else, sending a
polite note could get you a link! A more subtle way to notify the owner
(though not effective always) is to click on the various links you have
provided yourself, once in a few days. When the owner of the web site
analyses his access log, he/she will come to know that you have given a
link…giving links is even more powerful in the context of blogs where a
back link to your blog or a post could happen even within minutes of
your giving a link to that blog.
- ***** Can you do some unique themes around popular
topics? For instance, can you provide a list of 100 links to
photographs of Paris Hilton doing very interesting things (no, no, we
just mean interesting – perhaps Paris Hilton praying at a Church or
Paris Hilton serving food to street destitutes etc…)? Can you find out
the last words of all the top Iraqi leaders (such as Saddam Hussein) who
have been executed? Can you provide a list of the net worth of every US
senator? These are unique themes built around popular topics and these
have a good chance of going viral. Yes, it takes time to build such
quality topics, but the long term benefits are very good. Ideas such as these
fall into the LinkBait and Viral Marketing categories, and for both
topics you will find a good list of web/blog resources further down the
page.
- "...Another way that many bloggers are getting
inbound links is through a feature called “Top Commenters.”
Blogs use this feature to encourage comment by listing the people who
comment the most frequently on their blog. Many top commenter
links do not have the nofollow attribute attached to it.
Therefore, a link on a blog’s Top Commenters will count as an inbound
link. This is a great way to get inbound links from high PR
sites. There are many high PR sites which have few commenters.
It may only take 2-3 comments a week or even month to remain on
there...." (Thanks to the article
on Increasing your site traffic through commenting @ 2 Bros Blogging)
- While talking about commenting in blogs, even if you
don’t feature in the Top Commentors space, if you leave relevant and
useful comments with your blog link attached at end of the comment,
and if your blog happens to be an interesting one in a related domain,
there is a good chance that the blog owner will make a note about your blog
in a subsequent post, thus giving you a valid inbound link! In this
context, while most blog posts have the dreaded “rel=nofollow” tag for
links in comments, some don’t. If you find blogs in your domain that do
not have this tag for comments, contribute well and continuously to this
blog because every comment alone earns you a valid link.
- Paid-for Inbound Links - Buying and selling text
links on high-PageRank web pages is a growing business. Buying good
traffic-generating “clean” links is an option you might want to consider,
though it might not be the most cost-effective. And you also might want
to be careful about the legitimacy of the pay-for-links providers, and
whether they can give inbound links to your site from relevant &
related domains. While the pay-for-links method has its disadvantages,
it confers better long-term potential than pay-per-click advertising,
which confers no SEO benefit. In future however, the market potential is
not certain for paid-for links because major search engines such as
Google are actively trying to negate the influence of these links. This AdvanceDin post on one-way web
links provides some insights on the cons of pay-for inbound links
- Content Syndication Services – These are similar
to article directories, and one might consider them closer to RSS that
are used heavily in blogs. Whichever way you wish to think, content
syndication services essentially provide a platform by which you can
distribute your content to many web sites around the world, with your
web site link thrown in at the end. Content syndication services are a
useful way to get back links from a large number of web sites quickly.
Press releases are a content syndication service as well. It is not
uncommon for a well-written press release to be picked up by hundreds of
websites.
- RSS Feeds and Blogs - In addition to submitting
your articles to article directories, you can create an RSS feed out of
it as well. Blogs are another form of content syndication...The beauty
of RSS is that you don’t have to resubmit every time you add a new
article. A useful software that has been mentioned by the author of
this post is Feedforall (http://www.feedforall.com/). This software
helps you to create your RSS feed. All you have to do is paste your
article information into the software, and it generates the XML for
you. See also this interesting post 9
Tips for Maximising Inbound Links Using RSS & Atom Feeds from
the Blogging Tip blog. You can also make blog syndication better by
submitting your blog or site feed to top RSS and feed directories like RSS Network, Syndic8, 2RSS, RSSfeeds and YourFeeds.
- Host a free article directory. Why not create an
article directory on your website and have visitors submit articles to
it? You can then request a link back to your website in exchange for the
article submission. This will improve your inbound links while also
creating free content for your website." Thanks to this post on Build,
Increase & Improve Website Links from Link Popularity Tips blog.
Not sure how well this will work, but this is an interesting idea all
the same
- Make it easy for visitors to bookmark your page
by adding the “Save it your bookmarks” icon from the popular social bookmarking
sites such as Del.icio.us, StumbleUpon etc. Every bookmark is an inbound
link! And while we are at the topic of bookmarking, add the main pages
of your site to all the bookmarking sites – start this yourself, and
don’t wait for the rest of the world to do this, it could take forever!
Get to know a good list
of social bookmarking sites from here.
- Use URL Wire to launch a site: Eric Ward's URL Wire is a great way
to announce the launch of a new site.
- If a forum is applicable for your site/theme, create
one. Forums provide many advantages - you will get many more pages
indexed and posts in a forum regularly get linked to from other forums or
sometimes even from authority sites if the content is very good.
- ***** Try to get .edu & .gov sites link to you
– not easy, but it can be done. Getting back links from .gov and .edu
forums and blogs could be easier (though these might not have as much
Google juice as traditional web pages from these TLDs could). In order
to do this, you need to (a) identify relevant blogs and forum posts, and
(b) interact with them in a productive manner and gain valuable backlinks.
See interesting posts here
& here
on identifying the .edu & .gov blogs. Another creative way of
searching for .gov or .edu links would be to type in Google: .gov
"powered by vBulletin"...The best way to get back links from .gov
and .edu sites (links from their traditional pages) would be to be an
authority on a subject. If the theme of your site is too broad, it is
next to impossible to become an authority on such a theme, so identify
narrow sub-themes within the main theme and become an authority on
those. And some would suggest many
more creative (though laborious) things to get those coveted .edu links!
- Craig’s List –
if you are posting a classified on Craig’s List (and it makes
sense to), you can also throw in your web site link if it is relevant.
There are debates whether a link from Craig’s List will really count in
Google in the long run, and right now the answer is not clear, but a
listing at Craig’s List could have short term benefits because your site
/ page could get spidered faster, especially useful if your site is new.
And you might get a few extra, and relevant “business-oriented” clicks
to your site as well.
- ***** Something simple but not always followed: Give
cross-links for your web pages from the related pages (especially
from high PR pages) at your web site. Don’t overdo it, because then
these cross links might lose their value, but when done judiciously,
they can confer some weight to the linked pages and more important,
useful cross web site traffic. After all, this was what the hyperlinks
were originally meant for…
- Mention on your site that you welcome inbound links.
You think this is obvious? Perhaps yes, but a subtle reminder to the
visitor from you on your important pages about giving a link doesn’t
exactly hurt. And if your site has a section where you provide links to
related web sites, mention this and request interested link exchange
partners to contact you.
A few related points to remember:
- Check your inbound links anchor text - (courtesy Andy
Coates blog post on anchor text ) - While we do not always have
control over what anchor text is used when people link to our sites and
we are relying on the good nature of people to link to us using good
descriptive anchor text. If you use Google webmaster tools you
can see what text is being used when people are linking to you.
- Try getting reverse links from unique domains. It
will of course be obvious to you that 1000 links from the same domain
(say different pages of the same blog) is not as great as 10 links from
different sites with different main domain names.
- Get links not just to your homepage but also to lots of
inside pages – the “deep linking” concept. This will make your
site stronger overall from a search engine point of view.
- Most webmasters are reluctant to link out from their
home pages, so getting home page links pointing to your own website
can be difficult. But there is a simple and effective way to get of home
page links - find websites that are relatively new and offer the
webmasters a good link from two or three internal, well-established
pages on your site in exchange for a home page link on theirs...(nice
tip, thanks to the post
on How to Get Lots of Home Page Links @ The Alternative Broadcasting
Online News Station blog)
- Search engines apparently penalise sites that give
outbound links to shady sites. So you’ll do well to be careful about
whom you link to.
- Non-reciprocal links are much better than reciprocal
links
- Strive to get your inbound links placed on pages with
few outbound links...the fewer the better.
- Look for permanent links – most paid-for links are not permanent;
links from message boards etc., while easy to get are permanent only in theory
– many of the message board pages might not exist after a couple of years.
Some of the best permanent links can be obtained from authority pages. Why?
Simply because authority pages have very long lives, and they rarely delete
their outbound links because these were selected with a lot of care in the
first place!
- In addition to having great content on your site, a good
way to get back links from authority sites would be to submit great and
relevant articles to be published on their sites with a link back to
yours. (a related, nice post on 12 Different
Links and How to Get Them, from StunDubl)
Web Resources for LinkBaits,
Link Ninjas & Other Ways of Getting Quality Inbound Links
- 9 Tips for
Getting Started with Link Building from Eric Enge @ Search Engine Watch
- Putting together a strategy for get links to a site is one of the
hardest parts of SEO. Too many people jump right in to trying to get
people to link to their site, when they should be taking the time to lay
the proper groundwork in place to have a link worthy site. Here are 9
quick tips on how to approach the task. An excellent list, simple and
brief but every tip is worth remembering and implementing.
- Leveraging Linkbait - an excellent and detailed introduction
to and analysis of link bait, also has 7 tips for linkbait success. Read
this blog
post from the Yahoo Publisher Network
- Good
list of Linkbaiting tips from Jim Westergren
- Andy
Hagan's Ultimate Guide to Link Baiting and Social Media Marketing -
One naturally gets skeptical when one sees the words ultimate guide, but
having read through what Andy has to say at this post, I fully agree
with a comment found at the bottom of the post, "If you can’t
figure things out with Andy’s guide to linkbaiting, then you’re probably
not gonna catch on. Notice it is not a guide - it is an ULTIMATE
guide." Andy, thank you!
- Ten Ways for
Getting Links to your Site – an excellent list of points from Go 4
Expert forums. What I liked about the points were most of these have to
do with planning for getting those back-links, a topic most posts on
this subject have not covered in depth
- Link Baiting: Great Idea or Passing Fad? asks Jennifer Laycock
in this January, 2007 post at Search Engine Guide. She feels that Link
Baiting as a concept is here to stay. Read more from her blog post
here
- The
Enormous Link-bait List - from Cornwall SEO - looks like someone got
there before BigList! Excellent list of over 100 (did not really count
it, but guess should be over a ton) blog resources for link bait info.
- Beginners’Guide
to Link Bait – a useful blog post @ Blog Storm. Discusses the various
ways to create a link bait and some insights into each of the methods – methods
discussed – Top 10 lists, articles, news, tools & controversies
- Linking
the Unlinkable – When Digg Won’t Work. This interesting post from Search
Engine Land provides inputs on link-baiting strategies for domains that
do not appear suitable for link-baiting.
- Link Building vs. Link Baiting vs. Genuine Buzz - Listen
to what Mike Levin says, it is interesting, "My question to you is
how hard did Steve Jobs have to work to get everyone to link to Apple on
the iPhone? Creating products that are insanely great is a viable
alternative to manipulative SEO techniques. Of course, this is
manipulation of another sort. But if you can create genuine buzz around
a new category of product that fulfills a real need, the urgency to
perform SEO goes down. You don't have to ask for a single link. People
link to you, naturally." Absolutely! The only problem is, not every
one of us has a Steve Jobs or even nearabouts in us. But that is no
reason not to read this
well-thought-and-written post @ the Hit Tail blog
- The Art of Linkbaiting - One of the earliest blog posts
I found on Link Baiting (Nov 2005) written by David Krug @ Performancing.com
- He says as a preamble to the article, Linkbaiting "is not without
potential perils, but the time honored tradition of being contrary, in
order to get attention is well proved, and done right, it's a killer way
to break into a new area. There are also safer ways of linkbaitng,
they're just less fun :)." David goes on to say that you need a
hook to bait a link and looks at some ppular "hooks": (a) News
hook, (b) Contrary Hook, (c) Attack Hook, (d) Resource Hook, (e) Humour
Hook. Excellent post, read the full
article here
- Asking
for links - in this well-analysed blog post Kate provides us with a
logical approach while asking for links from other blogs / bloggers
- Online Publicity and Link Building in 2007: An Eric Ward
Webcast - an excellent coverage of the web cast by Tamar
@ the 10e20 blog
- Don't
take the (link) bait - Actually, I don't have a strong objection to
link bait. I do have a strong objection to the term, and its unfortunate
connotations. The whole notion of baiting someone is not positive. And
if you buy into the term, it becomes tempting to buy into bad ideas,
says Eric Enge at this Search Engine Watch blog post
- The Art of Linkbaiting
- by Performancing @ the Performancing blog post - one of the earliest,
much quoted, article on Link Baiting - November 8, 2005
- Link Bait
Tips - Most of you know the importance of links when it comes to
respectable search engine rankings. You need one to get the other.
However, how do you go about attracting these prospective linkers? -
from Web Pro News blog post
- More about my Link Bait
Content Strategy and Concepting Service - So you think you need some
linkbait? Maybe, maybe not. If you are seeking a linkbait service for
the sole purpose of quick high search engine rankings, you might want to
stop, because that's what everyone is trying. In my opinion that
approach isn't very wise. In this new era of personalized search
results, links are more important than ever, and linkbait needs to be
white-hat and about verticality, not just algorithms, says Eric Ward at
this post @ the Eric Ward blog
- Link Bait: The
Down Side - One of the hot topics in the SEO community over the past
couple of years has been link bait. It is often characterized as an
obvious good - why wouldn’t anyone try and get links - however, as with
any marketing strategy, it has pros and cons, says this blog post at the
V7 Network
- Inbound
Links – building & structuring incoming links; a brief but
insightful article from Search Engine Promotion Help
- The
Resource Linkbait - Using Lists to Build Authority, Traffic and
Links to your Website - from Dosh Dosh blog post
- The
How-Tos of Linkbait for Affiliates - The author makes a confession
to start with: "Let me start this one off by saying that while I am
a big proponent of linkbait, I can’t admit to ever having successfully
produced any linkbait – so what I am sharing today comes from my
research (read: reading blog posts) on the topic, not from hands-on
experience. With that in mind, let’s do this…" Read this useful
post from Affiliate Blog
- Session:
Link Baiting & Viral Search Success - Posted by Thomas McMahon;
Sitting in on the link baiting session the presenters made it sound so
easy. Rand talked about how, on average, a front page Digg post or
exposure on Techcrunch can get you 2000 new inbound links. That’s an
astronomical amount of links and the good thing is, everyone can can do
it. Here are some things to consider - a good list of 20+ points,
excellent!
- Traffic
Without Search Engines - Yes, It Can Be Done - By Jerely @ Nusuni -
There comes a time in every blog’s life when it gets little or no
traffic from search engines. It has happened to everyone at one point -
getting kicked out of the search rankings temporarily. Just like with
monetization, it is vitally important to have multiple streams [of
traffic] so your blog can survive when Google betrays you, says Jeremy
and tells us how to do this
- Viral
Marketing and SEO, It’s So Easy - says Nathaniel Broughton - seems
stupid to me on the surface, but viral marketing is so much about
playing on that universal desire of people to feel cool, see their name,
get props, etc., says the author and continues with this theme to
provide some good ideas to make your content viral - from EnviSEO blog
- Link
Ninjas vs. Bait Pirates - Posted by great scott! While traditional
link ("Link Ninjas") building is a necessary evil, I feel it
is my sworn duty to make a case for the awesome power of a scurvy crew
of Bait Pirates!, says Great Scott at SEO moz - interesting post
- Six Top Linking Strategies - a February, 2007 by John
Chow - "In my never-ending quest to get more backlinks I have tried
many methods, which I will share with you. These link building
techniques have so far generated 7,218 links from 1,952 blogs, according
to Technorati. That’s good enough to rank me 413th most popular blog on
the Internet. Moreover, this is just the number of blogs linking to me.
According to Yahoo, over 58,000 websites link to John Chow dot
Com."...These data should be enough to make you want to read this post @
John Chow dot com
- Internal Linking Strategy: SEO Self Reflection - SEO
articles abound on social media linking strategies. SEO blog posts are
legion on the topic of link and widget bait. SEO forums buzz endlessly
about reciprocal versus one-way linking. There is no doubt that all of
those various types of external, inbound links matter. But how often do
we discuss internal linking strategies? Perhaps not often enough feels
Mike Valentine in this post @ Reality SEO and tries to remedy
this situation at this excellent post
- Long
Tail PR: how to do publicity without a press release (or the press)
- "But what about the Long Tail of media--all those new influentials,
from the micromedia of Techcrunch and Gizmodo to individual bloggers?
And the social news aggregators like Digg and our own Reddit? They're
where the most powerful sort of marketing--word of mouth--starts, but
most of them don't want to hear from a PR person at all...So now imagine
that you're one of those PR professionals. What do you do?" - asks
Chris Anderson @ this post @ The Long Tail PR and provides some answers
- and even more answers are provided in the comments section!
- Using honey pots and sleepers to get higher search
engine rankings - A successful search engine marketing strategy requires
that you make use of a wide variety of web pages. Welcome to the world
of sleepers, rockets and honey pots!, says this interesting article at Pandia
Search Engine News. Know more about what these sleepers, rockets
and honey pots are all about at this post.
- PubCon - Viral and WOMM Marketing Management - Nov 16 2006 | Conferences - Once it goes viral, you can’t control it - or can you?
This session will study the targeting criteria of word of mouth
marketing and viral marketing management. Moderator: Todd Friesen; lots
and lots
of inputs and resources at this post
- Link
Building is Relationship Building - Posted in SEO by smbconsulting -
By Jennifer Laycock - January, 2006 - "Most small business owners
understand that one of the most important things they need to do in
order to help their web sites rank better on the search engines is to
build incoming links from quality, relevant web sites. I’ve written in
the past about building the right content to serve as link bait, but the
reality is that until your site starts to be found on its own, it’s hard
to get those links, no matter how great your content is. That means that
many small business owners will need to start off their link building
campaign by asking for links. That may sound easy enough, but a good
link request requires true skill to deliver," says Jennifer in this
post
- 101
Ways to Build Link Popularity - Wow, there really are 101 points in
this post, some of them known ideas, some of them new and really worth
trying - from the Make Money Gurus blog
- Review John Chow dot Com and Get Traffic - There is
something really interesting about this blog's link-baiting technique.
To paraphrase in the author's own words: "John Chow dot Com is a blog
that helps you make money online. He is offering to link to your blog if
you review his blog." Interesting, isn't it? Read more from
here
- SES:
Link Baiting And Viral Search Success, by: Thomas McMahon - Dec 2006
- Sitting in on the link baiting session the presenters made it sound so
easy. Rand talked about how, on average, a front page Digg post or
exposure on Techcrunch can get you 2000 new inbound links. Thomas
provides a summary of points from the session
- The
real reason nobody reads your blog - Alister Cameron - "This
post is dedicated to anyone who is grieving over the fact that after
months of intense blogging...the stats keep telling you that no-one is
coming. There’s just nobody out there! And you’re left asking yourself
what on earth could the success formula be, that explains the meteoric
rise of a (seemingly) lucky lucky few, and the slow realization of the
great majority… that they’re going absolutely nowhere....Well fellow
try-hard bloggers, there is light at the end of the tunnel," says Alister
and ends up writing a detailed and excellent post. A must-must read for
any one who has to do with blogging
- Rand Fishkin’s
7 tips for Link Bait Success - December, 2006 by Eric Enge - This
post provides a summary of Rand Fishkin’s list of 7 steps for Success in
Link baiting. In order of link generating power, as determined by SEOmoz’s
research, here is the list: (1) Digg, (2) Slashdot, (3) Fark, (4) Del.icio.us,
(5) Reddit, (6) Boing Boing, (7) Techmeme, (8) Techcrunch, (9) Netscape,
(10) Lifehacker, (11) StumbleUpon, (12) Shoutwire. read more from this
post for specific tips on how to succeed in getting links and traffic
with the above list and more
- 10
Steps to a Viral Tutorial That Sells - October, 2006 post @ CopyBlogger
- Can a tutorial attract links and traffic, while selling at the same
time? We know that a well-written tutorial that stays strongly focused
on benefits to the reader can fly under the “sales-alert” radar and lead
to great results, says Brian Clark at this CopyBlogger post and provides
us more suggestions for us to make this happen
- SES:
Link Baiting - Experienced Marketers Only - The Linkbaiting session
at SES 2006 in San Jose offered bucket loads of link bait to hopeful
link anglers, says Mike Banks Valentine, who provides his summary of the
ideas at the event and his perspectives in this long and useful post at
Web Pro News (Sep 2006)
- The
Power of Forum Promotion - January, 2007 - Discussion forums are
everywhere. You can find forums for almost any subject you can think of,
from train spotting to budgerigars. Certain forums happen to be
extremely large with thousands of users logging in every single day, so
naturally they have become a target for spam. How can you utilize the
power of the discussion forum to drive traffic to your site without
being branded a spammer? Read more from this post at My SEO Journey
- Linking
Odds & Ends - In this post, Eric Ward provides a helpful mashup
of link building related notes, news, and tips. In his words, "This
is my attempt to hide that I couldn't bear to write about link bait
again..." - useful post, discussing some less-discussed ideas
- The
Essential Guide to Link Building - "Unless you already own a
network of hundreds of established sites, which is very unlikely, link
building can be by far the most difficult part about promoting a
website, but it doesn’t have to be. Below are some tips and examples of
some easy ways to get lots of good permanent links," says the
author at this post at SEOlogs - an excellent guide to the beginner; has
some useful nuggets for folks who know the trade too!
- Link
Building Wiki - Wow, this is a bible that I couldn't discover from
any web search engine or blog search engine! Found this in a comments
section of a blog post. Excellent, as I said before, a bible for all
those link-builders out there
- A
Link Is A Reference And What It Is For Us - By: Yuri Filimonov - Nov
2006 - "It looks like everyone is obsessed with getting links, no
matter the quality, targeted visitors or any ethical concerns,"
says the author and reminds us that once we realise that links are a
reference, our whole perspective and strategies on link-building could
change. A different take on link-building, interesting. From the Search Newz
blog
- Link
Baiting (How Nick Wilson Created SEO Even Seth Godin Could Love) - @
the STUNTDUBL blog
- I am Not a Link
Communist - Todd @ Stuntdubl SEO blog - April 2006 blog post - Todd
gives his opinion on trading of links for page popularity
- Tips for finding the best pages to get links from - Part
1 & Part
2
- No-one
links to the linkers - by Andrew Garrett - Or, more accurately,
no-one links to a post that just points them to another post, says the
author at this blog post @ Andrew Garrett's Scroll of Emptiness
- Link Building Guide - Jim Westergren at this post provides
inputs that help you in your link building using 5 steps (1) Study and
understand the guidelines for a natural simulation, (2) Study and
understand your link profile, (3) Study and understand the effective
ways to get links, (4) Work out your own link building program, (5) Get
the links!. Read this handy guide
here
- Why
are diggers nuts about Knuttz? - "The folks over at Knuttz.net
have cracked the code on Digg. So listen up, I’m here to explain to you
exactly how they do it (well, with one critical missing detail!),"
says Alister Cameron at this blog post
- Building
an Audience - DailyBlogTip’s Traffic Generation Tips Project -
Daniel at DailyBlogTips ran a group blogging project for tips on how to
increase traffic to your site. The author of this note participated, and
here are the group results as ordered by the Blogomatron 5000.
- Are You
Burning Blog Bridges? - by Chris Garrett, February, 2007 post @
Chris Garrett on New Media blog - "Snark, criticism, attack-bait,
poking wasps nests, call it what you want, while it might be an
effective “link bait” strategy, it’s not one I would recommend. This is
the path to the dark side," says Chris in this interesting post,
gives us some good ideas on what to avoid while blogging, and as a
corollary what could be excellent long-term blogging strategies.
- Exclusive:
Is Spotplex a Better Digg? - Michael Arrington @ Tech Crunch -
"News stories are not submitted by users, as with Digg. Instead,
sites that want to participate include some javascript code on their
site, which monitors what stories/posts are read. The more times a story
is read, the higher it appears in Spotplex. Very popular stories will
make it to the Spotplex home page," explains this post about Spotplex
and provides an analysis of the pros and cons of Spotplex and what it
means to a web site / blog. Interesting read
- Secrets
to Beating the Sandbox 2.0 REVEALED: The Ultimate Guide - By Andy
"Organic-Is-My-Middle-Name" Hagans - though this post is
arguably not directly about links or link-baiting, it tells us the
importance of getting reverse links when our sites are sand-boxed by
search engines - read google. Excellent post with detailed steps on what
to do to get out of the sandbox - actually most of what-to-do is about
getting trusted inbound links to our sad, sandboxed sites! - @ the Link
Building Blog, Sep 2006 post
- Organic
SEO: Blogs cast the link bait - "Organic SEO might be a
fashionable phrase in SEO circles, but the concept is as old (if you can
call it that) as the internet itself. To use another SEO buzzword, we're
talking link bait. In essence, it's all about the web page's content,
and how it attracts natural inbound links," says Wayne Hurlbert at
this Blog Business World blog, and provides some simple but handy
strategies that can make your link-baiting more effective.
- 21
Ways to Link Bait Success for Realtors - from Famous Agents web page
- interesting to see a post on link-bait with special focus on a
particular industry / vertical. Though most ideas discussed are
discussed in a generic tone, some of the examples provided and
perspectives are possibly unique for realtors, and hence an excellent
read. One can readily understand how such customisations can be done for
other verticals too!
Other Interesting SEO Resources
- Effective SEO – The
V7N Way – a nice introduction to SEO, and a good list of quite
useful resources
- 21 Essential SEO Techniques – from Search Engine Land
Main Sections @ The Billion Dollar Site
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