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LinxJinx – The Inbound
Links Encyclopedia
Do you feel your site is suffering from Linx Jinx – not having
enough quality inbound links? This encyclopedia is for you; it (tries to)
delve into the various tips and tricks using which you can get high quality
inbound links to your web site.
Tools & Tips
- Check your inbound links anchor text - (courtesy Andy
Coates blog post on anchor text ) - While we do not always have
control over what anchor text is used when people link to our sites and
we are relying on the good nature of people to link to us using good
descriptive anchor text. If you use Google webmaster tools you
can see what text is being used when people are linking to you.
- Getting inbound links through ezines - Sites like eZine Articles, Top 7 Business, Go Articles and other article
syndication sites let you upload your original material, including your
short bio and link to your website. Not only will these constitute good
quality inbound links, you can also get a number of relevant visitors to
your site through these links.
- Here's an interesting strategy strategy for getting
good-quality links (thanks to SpryDev post on inbound
links): Write a testimonial for a company whose products or services
you use. Let me testimonial sound true, don't make it squamish or
extravagant...
- Have a bigg focus on Digg! - Let's put it simply: a
story that gets into the top 10 in digg will get 10-20k clicks and can
get you over 200 links. Do we need to say more? But how the heck does
one get dugg many times to make it to the first page of Digg? Well,
while there are some who appear to go by the purist theory that if you
have a great news article it will get Dugg many times over in the first
few minutes and you will make it to the top page, we’d err on the side
of caution. Your article is most likely to get dugg many times in the
first few minutes if you have friends who are willing to digg it very
quickly.
- Even if you do not get to the front page of Digg, if
your web page has a link from Digg, it’s good because Digg has a lot of “google
juice.” So write excellent news items or opinion items and submit them
to Digg (and Reddit and StumbleUpon and Del.icio.us and…) continuously.
- Fill up your Web site with information they can’t live
without (thanks to the Sprydev post on making your site
irresistible). "The best way to encourage great links is by
making your Web site the finest source of information available on the
Web. Become an authority. Fill up your pages with articles, blogs, FAQs,
and news people simply can’t live without. Make your link a “must-have”
to readers in your field."
Getting Inbound Links –
Web Resources
- Leveraging Linkbait - an excellent and detailed
introduction to and analysis of link bait, also has 7 tips for linkbait
success. Read this blog
post from the Yahoo Publisher Network
- Good
list of Linkbaiting tips from Jim Westergren
- Andy
Hagan's Ultimate Guide to Link Baiting and Social Media Marketing -
One naturally gets skeptical when one sees the words ultimate guide, but
having read through what Andy has to say at this post, I fully agree
with a comment found at the bottom of the post, "If you can’t
figure things out with Andy’s guide to linkbaiting, then you’re probably
not gonna catch on. Notice it is not a guide - it is an ULTIMATE
guide." Andy, thank you!
- Link Baiting: Great Idea or Passing Fad? asks Jennifer Laycock
in this January, 2007 post at Search Engine Guide. She feels that Link
Baiting as a concept is here to stay. Read more from her blog post
here
- The
Enormous Link-bait List - from Cornwall SEO - looks like someone got
there before BigList! Excellent list of over 100 (did not really count
it, but guess should be over a ton) blog resources for link bait info.
- Link Building vs. Link Baiting vs. Genuine Buzz - Listen
to what Mike Levin says, it is interesting, "My question to you is
how hard did Steve Jobs have to work to get everyone to link to Apple on
the iPhone? Creating products that are insanely great is a viable
alternative to manipulative SEO techniques. Of course, this is
manipulation of another sort. But if you can create genuine buzz around
a new category of product that fulfills a real need, the urgency to
perform SEO goes down. You don't have to ask for a single link. People
link to you, naturally." Absolutely! The only problem is, not every
one of us has a Steve Jobs or even nearabouts in us. But that is no
reason not to read this
well-thought-and-written post @ the Hit Tail blog
- The Art of Linkbaiting - One of the earliest blog posts
I found on Link Baiting (Nov 2005) written by David Krug @
Performancing.com - He says as a preamble to the article, Linkbaiting
"is not without potential perils, but the time honored tradition of
being contrary, in order to get attention is well proved, and done
right, it's a killer way to break into a new area. There are also safer
ways of linkbaitng, they're just less fun :)." David goes on to say
that you need a hook to bait a link and looks at some ppular
"hooks": (a) News hook, (b) Contrary Hook, (c) Attack Hook,
(d) Resource Hook, (e) Humour Hook. Excellent post, read the full article here
- Asking
for links - in this well-analysed blog post Kate provides us with a
logical approach while asking for links from other blogs / bloggers
- Online Publicity and Link Building in 2007: An Eric Ward
Webcast - an excellent coverage of the web cast by Tamar
@ the 10e20 blog
- Don't
take the (link) bait - Actually, I don't have a strong objection to
link bait. I do have a strong objection to the term, and its unfortunate
connotations. The whole notion of baiting someone is not positive. And
if you buy into the term, it becomes tempting to buy into bad ideas,
says Eric Enge at this Search Engine Watch blog post
- The Art of Linkbaiting
- by Performancing @ the Performancing blog post - one of the earliest,
much quoted, article on Link Baiting - November 8, 2005
- Link Bait
Tips - Most of you know the importance of links when it comes to
respectable search engine rankings. You need one to get the other.
However, how do you go about attracting these prospective linkers? -
from Web Pro News blog post
- More about my Link Bait
Content Strategy and Concepting Service - So you think you need some
linkbait? Maybe, maybe not. If you are seeking a linkbait service for
the sole purpose of quick high search engine rankings, you might want to
stop, because that's what everyone is trying. In my opinion that
approach isn't very wise. In this new era of personalized search
results, links are more important than ever, and linkbait needs to be
white-hat and about verticality, not just algorithms, says Eric Ward at
this post @ the Eric Ward blog
- Link Bait: The
Down Side - One of the hot topics in the SEO community over the past
couple of years has been link bait. It is often characterized as an
obvious good - why wouldn’t anyone try and get links - however, as with
any marketing strategy, it has pros and cons, says this blog post at the
V7 Network
- The
Resource Linkbait - Using Lists to Build Authority, Traffic and
Links to your Website - from Dosh Dosh blog post
- The
How-Tos of Linkbait for Affiliates - The author makes a confession
to start with: "Let me start this one off by saying that while I am
a big proponent of linkbait, I can’t admit to ever having successfully
produced any linkbait – so what I am sharing today comes from my
research (read: reading blog posts) on the topic, not from hands-on
experience. With that in mind, let’s do this…" Read this useful
post from Affiliate Blog
- Session:
Link Baiting & Viral Search Success - Posted by Thomas McMahon;
Sitting in on the link baiting session the presenters made it sound so
easy. Rand talked about how, on average, a front page Digg post or
exposure on Techcrunch can get you 2000 new inbound links. That’s an
astronomical amount of links and the good thing is, everyone can can do
it. Here are some things to consider - a good list of 20+ points,
excellent!
- Traffic
Without Search Engines - Yes, It Can Be Done - By Jerely @ Nusuni -
There comes a time in every blog’s life when it gets little or no
traffic from search engines. It has happened to everyone at one point -
getting kicked out of the search rankings temporarily. Just like with
monetization, it is vitally important to have multiple streams [of
traffic] so your blog can survive when Google betrays you, says Jeremy
and tells us how to do this
- Viral
Marketing and SEO, It’s So Easy - says Nathaniel Broughton - seems
stupid to me on the surface, but viral marketing is so much about
playing on that universal desire of people to feel cool, see their name,
get props, etc., says the author and continues with this theme to
provide some good ideas to make your content viral - from EnviSEO blog
- Link
Ninjas vs. Bait Pirates - Posted by great scott! While traditional
link ("Link Ninjas") building is a necessary evil, I feel it
is my sworn duty to make a case for the awesome power of a scurvy crew
of Bait Pirates!, says Great Scott at SEO moz - interesting post
- Six Top Linking Strategies - a February, 2007 by John
Chow - "In my never-ending quest to get more backlinks I have tried
many methods, which I will share with you. These link building
techniques have so far generated 7,218 links from 1,952 blogs, according
to Technorati. That’s good enough to rank me 413th most popular blog on
the Internet. Moreover, this is just the number of blogs linking to me.
According to Yahoo, over 58,000 websites link to John Chow dot
Com."...These data should be enough to make you want to read this post @
John Chow dot com
- Internal Linking Strategy: SEO Self Reflection - SEO
articles abound on social media linking strategies. SEO blog posts are
legion on the topic of link and widget bait. SEO forums buzz endlessly
about reciprocal versus one-way linking. There is no doubt that all of
those various types of external, inbound links matter. But how often do
we discuss internal linking strategies? Perhaps not often enough feels
Mike Valentine in this post @ Reality SEO and tries to remedy
this situation at this excellent post
- Long
Tail PR: how to do publicity without a press release (or the press)
- "But what about the Long Tail of media--all those new influentials,
from the micromedia of Techcrunch and Gizmodo to individual bloggers?
And the social news aggregators like Digg and our own Reddit? They're
where the most powerful sort of marketing--word of mouth--starts, but
most of them don't want to hear from a PR person at all...So now imagine
that you're one of those PR professionals. What do you do?" - asks
Chris Anderson @ this post @ The Long Tail PR and provides some answers
- and even more answers are provided in the comments section!
- Using honey pots and sleepers to get higher search
engine rankings - A successful search engine marketing strategy requires
that you make use of a wide variety of web pages. Welcome to the world
of sleepers, rockets and honey pots!, says this interesting article at Pandia
Search Engine News. Know more about what these sleepers, rockets
and honey pots are all about at this post.
- PubCon - Viral and WOMM Marketing Management - Nov 16 2006 | Conferences - Once it goes viral, you can’t control it - or can you?
This session will study the targeting criteria of word of mouth
marketing and viral marketing management. Moderator: Todd Friesen; lots
and lots
of inputs and resources at this post
- Link
Building is Relationship Building - Posted in SEO by smbconsulting -
By Jennifer Laycock - January, 2006 - "Most small business owners
understand that one of the most important things they need to do in
order to help their web sites rank better on the search engines is to
build incoming links from quality, relevant web sites. I’ve written in
the past about building the right content to serve as link bait, but the
reality is that until your site starts to be found on its own, it’s hard
to get those links, no matter how great your content is. That means that
many small business owners will need to start off their link building
campaign by asking for links. That may sound easy enough, but a good
link request requires true skill to deliver," says Jennifer in this
post
- 101
Ways to Build Link Popularity - Wow, there really are 101 points in
this post, some of them known ideas, some of them new and really worth
trying - from the Make Money Gurus blog
- Review John Chow dot Com and Get Traffic - There is
something really interesting about this blog's link-baiting technique.
To paraphrase in the author's own words: "John Chow dot Com is a blog
that helps you make money online. He is offering to link to your blog if
you review his blog." Interesting, isn't it? Read more from
here
- SES:
Link Baiting And Viral Search Success, by: Thomas McMahon - Dec 2006
- Sitting in on the link baiting session the presenters made it sound so
easy. Rand talked about how, on average, a front page Digg post or
exposure on Techcrunch can get you 2000 new inbound links. Thomas
provides a summary of points from the session
- The
real reason nobody reads your blog - Alister Cameron - "This
post is dedicated to anyone who is grieving over the fact that after
months of intense blogging...the stats keep telling you that no-one is
coming. There’s just nobody out there! And you’re left asking yourself
what on earth could the success formula be, that explains the meteoric
rise of a (seemingly) lucky lucky few, and the slow realization of the
great majority… that they’re going absolutely nowhere....Well fellow
try-hard bloggers, there is light at the end of the tunnel," says Alister
and ends up writing a detailed and excellent post. A must-must read for
any one who has to do with blogging
- Rand Fishkin’s
7 tips for Link Bait Success - December, 2006 by Eric Enge - This
post provides a summary of Rand Fishkin’s list of 7 steps for Success in
Link baiting. In order of link generating power, as determined by SEOmoz’s
research, here is the list: (1) Digg, (2) Slashdot, (3) Fark, (4) Del.icio.us,
(5) Reddit, (6) Boing Boing, (7) Techmeme, (8) Techcrunch, (9) Netscape,
(10) Lifehacker, (11) StumbleUpon, (12) Shoutwire. read more from this
post for specific tips on how to succeed in getting links and traffic
with the above list and more
- 10
Steps to a Viral Tutorial That Sells - October, 2006 post @ CopyBlogger
- Can a tutorial attract links and traffic, while selling at the same
time? We know that a well-written tutorial that stays strongly focused
on benefits to the reader can fly under the “sales-alert” radar and lead
to great results, says Brian Clark at this CopyBlogger post and provides
us more suggestions for us to make this happen
- SES:
Link Baiting - Experienced Marketers Only - The Linkbaiting session
at SES 2006 in San Jose offered bucket loads of link bait to hopeful
link anglers, says Mike Banks Valentine, who provides his summary of the
ideas at the event and his perspectives in this long and useful post at
Web Pro News (Sep 2006)
- The
Power of Forum Promotion - January, 2007 - Discussion forums are
everywhere. You can find forums for almost any subject you can think of,
from train spotting to budgerigars. Certain forums happen to be
extremely large with thousands of users logging in every single day, so
naturally they have become a target for spam. How can you utilize the
power of the discussion forum to drive traffic to your site without
being branded a spammer? Read more from this post at My SEO Journey
- Linking
Odds & Ends - In this post, Eric Ward provides a helpful mashup
of link building related notes, news, and tips. In his words, "This
is my attempt to hide that I couldn't bear to write about link bait
again..." - useful post, discussing some less-discussed ideas
- The
Essential Guide to Link Building - "Unless you already own a
network of hundreds of established sites, which is very unlikely, link
building can be by far the most difficult part about promoting a
website, but it doesn’t have to be. Below are some tips and examples of
some easy ways to get lots of good permanent links," says the author
at this post at SEOlogs - an excellent guide to the beginner; has some
useful nuggets for folks who know the trade too!
- Link
Building Wiki - Wow, this is a bible that I couldn't discover from
any web search engine or blog search engine! Found this in a comments
section of a blog post. Excellent, as I said before, a bible for all
those link-builders out there
- A
Link Is A Reference And What It Is For Us - By: Yuri Filimonov - Nov
2006 - "It looks like everyone is obsessed with getting links, no
matter the quality, targeted visitors or any ethical concerns,"
says the author and reminds us that once we realise that links are a
reference, our whole perspective and strategies on link-building could
change. A different take on link-building, interesting. From the Search Newz
blog
- Link
Baiting (How Nick Wilson Created SEO Even Seth Godin Could Love) - @
the STUNTDUBL blog
- I am Not a Link
Communist - Todd @ Stuntdubl SEO blog - April 2006 blog post - Todd
gives his opinion on trading of links for page popularity
- Tips for finding the best pages to get links from - Part
1 & Part
2
- No-one
links to the linkers - by Andrew Garrett - Or, more accurately,
no-one links to a post that just points them to another post, says the
author at this blog post @ Andrew Garrett's Scroll of Emptiness
- Link Building Guide - Jim Westergren at this post
provides inputs that help you in your link building using 5 steps (1)
Study and understand the guidelines for a natural simulation, (2) Study
and understand your link profile, (3) Study and understand the effective
ways to get links, (4) Work out your own link building program, (5) Get
the links!. Read this handy guide
here
- Why
are diggers nuts about Knuttz? - "The folks over at Knuttz.net
have cracked the code on Digg. So listen up, I’m here to explain to you
exactly how they do it (well, with one critical missing detail!),"
says Alister Cameron at this blog post
- Building
an Audience - DailyBlogTip’s Traffic Generation Tips Project -
Daniel at DailyBlogTips ran a group blogging project for tips on how to
increase traffic to your site. The author of this note participated, and
here are the group results as ordered by the Blogomatron 5000.
- Are You
Burning Blog Bridges? - by Chris Garrett, February, 2007 post @ Chris
Garrett on New Media blog - "Snark, criticism, attack-bait, poking
wasps nests, call it what you want, while it might be an effective “link
bait” strategy, it’s not one I would recommend. This is the path to the
dark side," says Chris in this interesting post, gives us some good
ideas on what to avoid while blogging, and as a corollary what could be
excellent long-term blogging strategies.
- Exclusive:
Is Spotplex a Better Digg? - Michael Arrington @ Tech Crunch -
"News stories are not submitted by users, as with Digg. Instead,
sites that want to participate include some javascript code on their
site, which monitors what stories/posts are read. The more times a story
is read, the higher it appears in Spotplex. Very popular stories will
make it to the Spotplex home page," explains this post about Spotplex
and provides an analysis of the pros and cons of Spotplex and what it
means to a web site / blog. Interesting read
- Secrets
to Beating the Sandbox 2.0 REVEALED: The Ultimate Guide - By Andy
"Organic-Is-My-Middle-Name" Hagans - though this post is
arguably not directly about links or link-baiting, it tells us the
importance of getting reverse links when our sites are sand-boxed by
search engines - read google. Excellent post with detailed steps on what
to do to get out of the sandbox - actually most of what-to-do is about
getting trusted inbound links to our sad, sandboxed sites! - @ the Link
Building Blog, Sep 2006 post
- Organic
SEO: Blogs cast the link bait - "Organic SEO might be a
fashionable phrase in SEO circles, but the concept is as old (if you can
call it that) as the internet itself. To use another SEO buzzword, we're
talking link bait. In essence, it's all about the web page's content,
and how it attracts natural inbound links," says Wayne Hurlbert at
this Blog Business World blog, and provides some simple but handy
strategies that can make your link-baiting more effective.
- 21
Ways to Link Bait Success for Realtors - from Famous Agents web page
- interesting to see a post on link-bait with special focus on a
particular industry / vertical. Though most ideas discussed are
discussed in a generic tone, some of the examples provided and
perspectives are possibly unique for realtors, and hence an excellent
read. One can readily understand how such customisations can be done for
other verticals too!
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