Google’s revenues are not coming from search ads alone, not anymore. It had a couple of other billion $ businesses:
Here are the key numbers that Google SVP of Product Management Jonathan Rosenberg shared during today’s call:
* Display advertising: The company’s annualized run rate for display ad revenues is approaching $2.5 billion, according to Rosenberg. Google called it its next billion dollar business, and that it’s already here. Much of Google’s display ad business comes from its $3.1 billion acquisition of DoubleClick.
* YouTube: While Google didn’t reveal specific revenue numbers for YouTube, the company did say it is monetizing 2 billion views per week, up 50% from last year. Recent reports suggest that YouTube is approaching $1 billion per year in revenue.
* Mobile: The annualized run rate for Google’s mobile business is $1 billion this year. That means, if things stay on track, mobile will become yet another billion-dollar business for the search giant. As a note, this is really more about Google’s mobile ad business and less about Android, which is free for companies to use.
OK, it is all still advertising, but no one call it a one trick pony anymore.
A one and a half trick pony perhaps?