There are between 20 and 30 million people in America who play fantasy football during the 17-week regular season with some of them participating in several leagues. But what do millions of loyal fans who spend up to nine hours a week on their team all have in common? They are part of an estimated $2 billion fantasy sports business that is growing quickly and has already caught the attention of advertising executives.
An article in USA Today last year said that the entertainment value for online players is high because most users sign up for free leagues, and during a time where people are looking for ways to find entertainment that doesn’t cost much money, fantasy sports is a great value.
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